question of eximanation of janaury 2006 of global HOSPITALITY INDUSTRY

DHM 191: Understanding the Global Hospitality Industry–January 2006

SECTION A

Answer

all questions in this section. This section carries a total of 40 marks.

A1. What is a cyclical menu?

(2 marks)

A2. Where would cyclical menus mainly be used? (

2 marks)

A3. What is the difference between a Boutique Hotel and a Chain Hotel?

(2 marks)

A4. Name two things that a family restaurant should provide for children

. (2 marks)

A5. Why does Europe have a low growth rate for hotels despite having over half

the world’s tourism?

(2 marks)

A6. What is a budget hotel?

(2 marks)

A7. Give two reasons why most countries have government restrictions on the sale

of alcohol.

(2 marks)

A8. What advantages does an independent operator have over a chain operation?

(2 marks)

A9 What is meant by the complete meal experience?

(2 marks)

A10. Give four features of the fast food that make it different to other products.

(2 marks)

A11. What is meant by the term commercial sector?

(4 marks)

A12. What are the main differences between a management contract and a franchise?

(4 marks)

A13 List any four needs of a female business traveller in a hotel.

(4 marks)

A14. Identify two internal and two external factors which could affect the success

of a business. (

4 marks)

A15. What are the main differences between welfare catering and retail catering? (

4 marks)

 

DHM 191: Understanding the Global Hospitality Industry–January 2006

SECTION B

Answer any

B1.

Hotel managers carry out staff training to develop employees’ knowledge and skills.

a) Examine how training can be of benefit to an hotel’s operation.

3 questions in this section. Each question carries a total of 20 marks.(10 marks)

b) Discuss how hotel management can develop the quality of existing

staff and thereby increase sales revenue

. (10 marks)

B2.

Hostels and Halls of Residence, (student accommodation), cater for the specific needs of a

certain group of people.

a) Who are these people and what are their specific needs? (

5 marks)

b) What are the advantages of a Hall of Residence for a student? (

5 marks)

c) Why are hostels and Halls of Residence not classed as Hotels?

(4 marks)

d) Student accommodation will vary from one country to another.

Describe what you would expect in your own country and another

country known to you.

(6 marks)

B3.

Residents travelling in their own country and foreign visitors generate the demand

for hotel accommodation. Examine the influences that have contributed to the

development of hotels in a country of your choice.

(20 marks)