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Unit Title: Travel and Tourism Sector Unit Code: 37 Date Issued Student Name Student ID Submission dates Part 1: 28.02.2012 Part 2: 13.03.2012 Part 3: 17.04.2012 Part 4: 09.05.2012 Final submission: 23.05.2012 Lecturer Name: Jaya Govindaraj Internal Verifier Name Rules and regulations: Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. Coursework Regulations 1 Submission of coursework must be undertaken according to the relevant procedure – whether online or paper-based. Lecturers will give information as to which procedure must be followed, and details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 2 All coursework must be submitted to the Academic Admin Office and a receipt must be obtained. Under no circumstances can other College staff accept them. Please check the Academic Admin Office opening hours. 3 Late coursework will be accepted by Academic Admin Office and marked according to the guidelines given in your Student Handbook for this year. 4 If you need an extension (even for one day) for a valid reason, you must request one. Collect a coursework extension request form from the Academic Admin Office. Then take the form to your lecturer, along with evidence to back up your request. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. The completed form must then be returned to Academic Admin for processing. This is the only way to get an extension. 5 General guidelines for submission of coursework: a) All work must be word-processed and must be of “good” standard. b) Document margins shall not be more than 2.5cm or less than 1.5cm c) Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text. d) Any computer files generated such as program code (software), graphic files that form part of the course work must be submitted either online with the documentation or on a CD for paper submissions. e) The copy of the course work submitted may not be returned to you after marking and you are advised to have your personal copy for your reference. f) All work completed, including any software constructed may not be used for any purpose other than the purpose of intended study without prior written permission from St Patrick’s International College. Remember to keep your coursework receipt. Outcomes and assessment requirements Learning outcomes On successful completion of this unit a learner will: Assessment criteria for pass The learner can: LO1 Understand the history and structure of the travel and tourism sector 1.1 explain key historical developments in the travel and tourism sector 1.2 explain the structure of the travel and tourism sector LO2 Understand the influence of local and national governments and international agencies on the travel and tourism sector 2.1 analyse the function of government, government sponsored bodies and international agencies in travel and tourism 2.2 explain how local and national economic policy influences the success of the travel and tourism sector 2.3 discuss the implications of political change on the travel and tourism sector in different countries LO3 Understand the effects of supply and demand on the travel and tourism sector 3.1 explain factors affecting tourism demand 3.2 explain how supply has changed to meet the effects of demand LO4 Understand the impacts of tourism 4.1 evaluate the main positive and negative economic, environmental and social impacts of tourism 4.2 explain strategies that can be used to minimise the negative impacts while maximising the positive impacts *Please see the Assignment Evaluation Sheet for Merit and Distinction criteria Case Study/Background Info – Part 1 You are required to write a report on you understanding of the history and structure of the travel and tourism sector. You report should include the following: 1. Explain the key historical developments in Travel and Tourism sector emphasizing on the factors that facilitated on each stage. 2. Explain the structure of the travel and tourism industry Individual work Report format Word count: 300+300 Feedback Strengths Areas for Improvement Lecturer Signature: Date: Case Study/Background Info – LO2 Part -1 You are group of trainee staffs of a Tourism Board/ Ministry of Tourism promoting organisation in your country. You have been asked by your manager to prepare a PPT to present to a group of students to explain the influence of Local, national and international agencies on the travel and tourism sector of your country. The areas to be covered by the PPTs are as follows: • Introduction to your chosen country giving more emphasis on its Travel and Tourism sector. • Mention the local, national and international agencies with their functions explained in detail. • Introduce the local and economic policies • Explain how it influences the success of the travel and tourism sector. Power Point Presentation Group work 15mins Part – 2 You are required to choose two different countries which have recently undergone political changes and explain the following: • Introduction to the chosen countries • Explain the political changes it underwent. • Explain in detail how the travel and tourism sector of each country is affected because of the political changes Individual work Essay format Word count: 400 words Case Study/Background Info – LO3 Part-1 Refer to the case study: The Chinese outbound boom. Read and answer the following: • Define the term Demand • Explain the factors that affect the tourism demand in China Part – 2 Refer to the Thomas cook Holiday brochures provided and answer the following question: Imagine that you are a travel consultant and you have two types of customers who want to go on Holidays 1. One is a customer looking for a Luxury holiday and the other one is a Budget holiday maker. 2. Explain what holidays you would recommend to them from the brochures. 3. Explain how each holiday meets their needs. Individual work Essay format 500 words Feedback Strengths Areas for Improvement Lecturer Signature: Date: Case Study/Background Info – LO4 You currently work for a Tourism NGO creating awareness of the impacts of Tourism in a popular Tourism destination. Your job is to prepare a booklet for the Host communities to understand the impacts of Tourism and how to cope with it either positive or negative. • A brief overview of the Tourism and its role in the community. • Impact of Tourism and its types – Theory • Evaluate the positive and negative impacts of the chosen destination • Introduce the strategies that can be used to minimize the negative impacts while maximizing the positive impacts with specific examples Individual work Booklet A5 Description of problem to be solved Deliverables 1. 2. 3. 4. 5. Feedback Strengths Areas for Improvement Lecturer Signature: Date: